Monday, November 24, 2008

Being creative..

After being at the do lectures I found myself well and truly energised. I met plenty of creative people who were achieving or seeking achievement. Who had desires to create solutions to problems and engage the power of community to do it.

After being re-inspired to unleash my creativity I've come across some interesting articles. I found this chap some time ago whilst exploring some marketing developmentsthat had happened, which caused stormhoek's sales to go through the roof. Hugh is also very well know as the chap behind Microsofts Blue Monster So understandably Hugh is packed full of creativity and it came as no surprise to see that he had written a very good piece on how to be creative

It's really worth a read, I think I was particularly enamoured by number 11 which uniquely sums up my approach to many of the things I've done to create and award winning business. - Don't try to stand out from the crowd; avoid crowds altogether. Which in more detail is something like this:

Your plan for getting your business out there has to be as original as the actual concept, perhaps even more so. The business has to create a totally new market. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.

It really hit home and lead me to think about a company I've recently become involved with Bionic Books which aims to take the hassle out of doing your accounts. So making null and void one of the boring bits that might slow you down a bit in creating your amazing company. It's an amazing idea and it looks like it might be free to use and mean that you get you UK or USA accounts done at a discounted rate. It's nice to see something refreshing helping out startups not only financially but freeing up time for them to do what they should be doing,

So yeah, time to get back to being creative about the solutions to the problems that I face, why wouldn't I be?


Andy Middleton said...

The idea of 'avoiding crowds altogether' is a good one. A book that gives handy insights how to do it is Blue Water Strategy - well worth a few hours of reading.

As Amory Lovins says, "if you can see a band wagon it's because you've missed it"...

Hereford Pedicabs said...

Cheers Andy, I'll look that up, and then when I have time, I'll read it.

No one ever changed anything by doing it the same hey...

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